Empowering Safetrust
Across high-risk industries, organizations invest heavily in systems, technology and
procedures. In fact, long-term studies show that around 90 % of safety budgets go into
tools and processes rather than the people who use them. Yet 80 to 90 % of
workplace accidents still involve a human element.
Most organizations focus on the mechanics of safety, but the real risk
lives in the moments when humans are tired, rushed, unsure or hesitant to speak up. Even when companies introduce behaviour-based safety programes, the gap remains. A
case study of 73 organizations found a 26 per cent reduction in accidents in the first year,
rising to 69 per cent after five years—but only when the human side of safety was
consistently developed and reinforced .
In industries like oil and gas, construction, manufacturing, maritime, engineering and mining,
people are operating in complex, high-pressure environments where silent deviations, small
hesitations and tiny lapses can cascade into serious incidents.
Safety tools only work when the person behind them is ready, focused and confident enough
to use them properly.
Without strengthening the human side, companies continue to see:
• Rising incident potential despite improved systems
• Safety campaigns that fail to change everyday behaviour
• Teams who follow rules on paper but struggle under pressure
• A culture where people hesitate to speak up, challenge, or intervene
This is where Ulf works. He helps organizations close the gap between safety tools and
human behaviour by strengthening the one factor that influences every decision on site: the
person behind the safety.
With more than to decades across offshore, maritime and heavy-industry operations, from operator and offshore smoke diver to Health & Safety advisor and Emergency & Operative Leader, Ulf brings lived experience, humour and
recognisable stories to shift how teams think, act and support one another.
Through his keynotes and masterclasses:
Ulf gives leaders and teams the human skills that make safety work together with inner
stability, mental readiness, communication under pressure, and the ability to catch issues
before reality does.
When organizations strengthen the human side, safety stops being something people just comply with and becomes something they own and feel.
